“Wearing eyewear for a kid should not be a punishment. [Children] should own a pair that they are happy to wear because it reflects their personality,” proclaims Grammy Award-winning singer, television host, and fashion icon Gwen Stefani.

The longtime No Doubt vocalist and current coach of NBC’s The Voice made the comment in a June 2019 interview with Eyecare Business, in which she discussed her newest eyewear line, gx by Gwen Stefani, a collaboration with eyewear maker Tura Inc.

Stefani’s belief that eyewear should reflect your personality shines through in her gx frames. The collection, available at iFocus Vision Center in Las Vegas, features “elements of tribal, pop, punk and street influences” and, though their bold designs are definitively modern, you can imagine Stefani herself wearing a pair back in No Doubt’s 90s heyday.

Through her partnership with Tura Inc., Stefani has also launched a juniors eyewear collection dubbed ZUMA ROCK, named after her 10-year-old son Zuma Rossdale. ZUMA frames draw inspiration from, “skateboarding, high fashion, and traditional sports” and feature, “a signature 3D printed tiger, checkerboard prints, iconic camo prints, luxurious fade materials, and sporty racing stripes.”

ZUMA ROCK, gx by Gwen Stefani, and other Tura Inc. brands – Ted Baker, Geoffrey Beene, and Lulu, among others – will be showcased at iFocus Vision Center’s 10 anniversary party on Thursday, September 19. The 1980s-themed bash will feature raffle prizes, refreshments, free massages courtesy of Mira Linda Beauty & Bodyworks, and free Mary Kay mini makeovers for guests.

“It’s amazing that we’re celebrating 10 years of iFocus Vision Center,” says founder Dr. Vivienne Velasco. “This party gives us an opportunity to say ‘Thank you’ to the wonderful patients who have become part of our family since we opened our doors in 2009.”

Dr. Velasco and her staff are offering 10th anniversary specials during the event, including 50 percent off a pair of frames with lens purchase, and 50 percent off an entire second pair of frames.

The celebration runs from 10 a.m. to 6 p.m. at the iFocus Vision Center offices at 9484 W. Flamingo Rd., Suite 280.

iFocus Vision Center 10th anniversary celebration